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(PDF) Social Media Marketing - A Practitioner Guide ~ Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions.

Social Media Marketing: A Practitioner Guide First Edition ~ Social Media Marketing: A Practitioner Guide First Edition by Prof. Dr. Philip Kotler, Prof. Dr. Svend Hollensen and Prof. Dr. Marc Oliver Opresnik 557 pages Publisher: Opresnik Management Consulting; 1st edition (April 2017) Language: Englisch ASIN: B06Y48PR3J ISBN: 9781521023341 Price: 9,99 USD About the book

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Social Media Marketing: A Practitioner Guide — Syddansk ~ TY - BOOK. T1 - Social Media Marketing. T2 - A Practitioner Guide. AU - Hollensen, Svend. AU - Kotler, Philip . AU - Opresnik, Marc Oliver. PY - 2017/4/20. Y1 - 2017/4/20. N2 - Marketing communication is undergoing a digital revolution.

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Marc Oliver Opresnik - Wikipedia ~ Marc Oliver Opresnik (/ oʊ ˈ p r ɛ s n ɪ k / oh-PRESS-ik; born September 27, 1969) is a German professor, scholar, author and researcher.He is a professor of business administration with focus on marketing at the Lübeck University of Applied Sciences in Germany and Chief Research Officer at Kotler Impact Inc., the organization founded by the American marketing professor Philip Kotler.

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